'Edelman Korea'에 해당되는 글 1건

  1. 2009.02.11 2009 에델만 트러스트 바로미터 코리아 리포트 3
by webito via slideshare.net
Key Themes in 2009 for Business in Korea

•Trust in business takes major hit in Korea, particularly among financial, automotive and, surprisingly, healthcare sectors:
7/10 people trust business less compared to last year
Koreans trust business less compared to rest of Asia-Pacific as well as China, India, Japan and Indonesia

Koreans lost faith in American businesses but European companies maintain levels of trust despite troubling economic conditions in 2008

•Young opinion leaders lose optimism and faith in Korean institutions:
Trust eroded in business from 52% in 2008 to 32% in 2009
Trust in the media drops from 60% to 38%

•The NGO opportunity in Korea:

Korea is significantly more trusting of NGOs compared to Asia-Pacific as a whole as well as individual countries like Japan and Australia

•Rise of 'authentic‘ employee and digital communications:

Trust in employees as information sources shoots up from 28% to 40%
Trust in social networks almost doubles from 24% to 45% and conversations with peers and friends rises from 40% to 62%

•Communication and trust more important for reputation than value for money

Value for money scores 68% versus global score of 91%, even during prevailing downturn, and follows other reputation factors like frequent communication and trusted company
Lack of Trust Triggers Call for Shared Responsibility

...our problem is not just a deficit of dollars. It‘s a deficit of accountability...a deficit of trust.–Barack Obama
"Trust is the cornerstone for the survival of an enterprise and a society. As an established brand in the country's dairy sector, Sanlu'sgrowth originated from people's confidence in it." –China Daily
Public Engagement: A Strategy for Changing Policy and Communication

1. Private Sector Diplomacy
2. Mutual Social Responsibility
3. Shared Sacrifice
4. Continuous Conversation
See on shared ppt presentation file.

      

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